article thumbnail

Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36
article thumbnail

Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Project Management: Dealing with Scarcity

PM Alliance

There’s also the potential that time is working against your project in other ways, such as when market conditions and the organization’s priorities quickly shift. These factors often leave your team little time to react and adjust.

article thumbnail

A Refresher on A/B Testing

Harvard Business

In the 1960s and 1970s the concept was adapted by marketers to evaluate direct response campaigns (e.g., In this case, let’s say your metric is the number of visitors who click on the button. Sometimes, you know that certain variables, usually those that are not easily manipulated, have a strong effect on the success metric.

Metrics 28
article thumbnail

Prioritize Your Opportunities with This Checklist

Harvard Business

Your Team’s Time Management Problem Might Be a Focus Problem. For them, this system becomes an Opportunity Filter to evaluate the most optimal uses of your available time and resources. Ultimately, as I have become skilled in using this metric, it has become a calculation I am able to do in my head. Staying Focused.

article thumbnail

How Marketers Can Connect Profit and Purpose

Harvard Business

For the last six years, we have worked with a group of top marketing executives and business leaders in Silicon Valley and the Bay Area from companies large and small. Porter and Kramer emphasized the external market opportunity of creating social impact. Each year we assess the issues that are most top-of-mind.

article thumbnail

What If Companies Managed People as Carefully as They Manage Money?

Harvard Business

Today’s executives spend a lot of time managing the balance sheet, despite the fact that it doesn’t represent their company’s scarcest resource. According to Bain’s Macro Trends Group, the global supply of capital stands at nearly 10 times global GDP. Vincent Tsui for HBR.