A Refresher on A/B Testing
Harvard Business
JUNE 28, 2017
In the 1960s and 1970s the concept was adapted by marketers to evaluate direct response campaigns (e.g., In this case, let’s say your metric is the number of visitors who click on the button. Sometimes, you know that certain variables, usually those that are not easily manipulated, have a strong effect on the success metric.
Let's personalize your content