Remove Marketing Remove Metrics Remove Productivity Remove Time Management
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A Refresher on A/B Testing

Harvard Business

In the 1960s and 1970s the concept was adapted by marketers to evaluate direct response campaigns (e.g., In this case, let’s say your metric is the number of visitors who click on the button. Sometimes, you know that certain variables, usually those that are not easily manipulated, have a strong effect on the success metric.

Metrics 28
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Prioritize Your Opportunities with This Checklist

Harvard Business

The world is replete with SWOT mechanisms for evaluating a prospective new product offering, as well as opportunity assessment templates for evaluating a project against overall business goals, customer impact, strategic potential, and competitive urgency. Your Team’s Time Management Problem Might Be a Focus Problem.

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How Marketers Can Connect Profit and Purpose

Harvard Business

For the last six years, we have worked with a group of top marketing executives and business leaders in Silicon Valley and the Bay Area from companies large and small. Porter and Kramer emphasized the external market opportunity of creating social impact. Each year we assess the issues that are most top-of-mind.

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What If Companies Managed People as Carefully as They Manage Money?

Harvard Business

Today’s executives spend a lot of time managing the balance sheet, despite the fact that it doesn’t represent their company’s scarcest resource. According to Bain’s Macro Trends Group, the global supply of capital stands at nearly 10 times global GDP. Vincent Tsui for HBR. There you have it.

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How to Pass the McKinsey Problem Solving Game

CaseInterview.com

Time management is certainly a factor. Some candidates finish early, while others don’t complete it in time. However, McKinsey is more focused on your critical thinking skills and what you display during that time rather than how quickly you can complete each task. The first is a constrained optimization mini-game.

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Help Your Team Achieve Work-Life Balance — Even When You Can’t

Harvard Business

It wasn’t until I moved to Paris in 1997 to become Finance Manager for Disney Consumer Products Europe, Middle East, and Africa that I experienced someone setting a non-negotiable boundary for herself. But so did my peers, whether or not they had children, partners, or aging parents. It was just the industry and firm norm.