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5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

It's not about delivering a methodology. You don't sell methodologies; you offer problem-solving support that transforms those problems into catalysts for growth. Therefore, you have to be vigilant in your marketing and especially your contracting to test that your clients are ready to work with someone like you.

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How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. What drives you crazy?

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. What I'm NOT going to do is show you how to put sizzle around how to explain your methodology to your client that makes them sign with you on the spot because that is not going to happen. This article is for you.

How To 401
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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

B2C 156
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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Tutorial Video: "How to Clarify Your Ideal Consulting & Coaching Client". And will gladly pay you.

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The Little Known Strategy for Becoming an Executive Advisor

Consulting Matters

If your entire marketing strategy is simply going by referrals, finding other consultants or coaches who are more successful and taking their overflow work or signing up for firms that will do the marketing for you - you'll have a hard time convincing a senior leader that you are their equal and peer. Start now to change this.

Strategy 207
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Consultants and Coaches vs. Subcontractors

Consulting Matters

You also don't have to push yourself out of any fears or discomforts about putting yourself out there marketing-wise. Investing in a website and content marketing system isn't an option in the same way that opening a restaurant isn't an option if you want to serve food. ” Get my Free Value Proposition Creation Video Training!