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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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How Research Says to Avoid Bad Sales Hires

LSA Global

Does Your Sales Team Know How to Avoid Bad Sales Hires? A good sales hire can successfully do their job. The problem with hiring salespeople is the very fact that they’re salespeople – they are good at persuading sales managers in job interviews that they can do things they can’t.

Sales 36
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Facts, Opinions, and Conclusions

CaseInterview.com

Should we invest more in sales or R&D? A fact pack might have the following slide headlines: This business has $100 million in sales and has been growing 20% per year. The purpose of doing so is to make sure all stakeholders are informed and operating from the same identical base of facts. Lots of opinions on this.

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The Scan That Saved My Business’ Value

Martinka Consulting

The title paraphrases a Wall Street Journal article from August 27, 2018 titled, “The Scan That Saved My Life.” Whomever is doing the assessment will interview the owner, management, key employees, customers, walk around observing, etc. You can assess the financial systems, operations, management, marketing, and other areas.

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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. What will you learn from starting a business that will help you prepare for consulting?

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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

In a world filled with tweets, ever-breaking news, a thousand TV channels and podcasts galore, is there any point to toiling away at an article, then seeking a journal or magazine willing to publish it? Published articles are high-level sales tools. Sales of your book increase as a result. Let me see if I have it with me.”.

Journal 40
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When Selling, Ask Questions, Rank Your Prospects … and Listen!

Emerson Consulting Group

Too often otherwise good sales reps fail because they just haven’t learned to stop talking and start listening. The objective of basic sales questions is to identify what your prospect actually wants. Operating in this manner, you will no longer feel a need to shoehorn all the features, bells and whistles into the conversation.

Sales 40