Intellectual Property Leadership Marketing Software 
Harvard Business
APRIL 20, 2016
Every business is, willingly or unwillingly, a competitor on a software playing field, no matter which sector it’s in. In a world underpinned by ever more powerful, affordable, and public technology platforms, software is still king. You may be thinking: but my company isn’t a software company.
Tsavo Neal
SEPTEMBER 4, 2020
If you’re looking for my favorite way to get traffic — content marketing with SEO — check out my answer here ). Are they typically hand-coded from scratch or do they use some sort of site-building software? You also don’t need to use site-building software. With thought-leadership. With intellectual property.
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Harvard Business
DECEMBER 21, 2016
Consider the dramatic shift in the types of assets that create market value. According to Ocean Tomo, a consulting firm focused on intellectual capital, physical assets (plant, property, and equipment) made up more than 80% of the market value of the S&P 500 in 1975. How much is changing?
Management Consulted
FEBRUARY 15, 2015
As an outgrowth of a multi-district pharmaceutical case, the firm formed its technology practice, specializing in e-discovery solutions and software. In the span of 9 years, the firm acquired more than 16 consulting companies in 5 different markets, including Australia, the United Kingdom, Asia, the United States and Latin America.
Harvard Business
JULY 14, 2017
A platform connects providers and users in a multisided market. A platform can be a business platform (a multisided market), a software platform (a cloud-based subscription service), or an engagement platform, (a user-generated community). Intellectual capital. Value is in the products and services themselves.
Harvard Business
DECEMBER 19, 2016
. “If you went to bed last night as an industrial company,” Immelt observed, “you are going to wake up this morning as a software and data analytics company.” Pursuing cost leadership versus differentiating for value. Leadership is changing — fast. Manage costs — or add value? Insight Center.
Harvard Business
SEPTEMBER 15, 2016
Software-based encryption stands at the heart of e-commerce and other online transactions, nationally and globally. Nowadays, cyberattacks come from a wide range of actors — from individual cybercriminals using ransomware to extort money from your local dentist, to sophisticated foreign states attempting to steal intellectual property.
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