Remove Intellectual Property Remove Leadership Remove Marketing Remove Metrics
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To Publish or Not to Publish

Chad Barr

You’ve heard me say over the years that one of the key distinctions between top thought leaders to those strive to strengthen their thought leadership is that the former are prolific publishers of remarkable content. Expands your body of work and unique intellectual property. Fine-tunes your thoughts.

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Why Leaders Are Still So Hesitant to Invest in New Business Models

Harvard Business

Consider the dramatic shift in the types of assets that create market value. According to Ocean Tomo, a consulting firm focused on intellectual capital, physical assets (plant, property, and equipment) made up more than 80% of the market value of the S&P 500 in 1975. How much is changing?

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How CEOs Can Make Smart Strategic Trade-Offs

Harvard Business

Pursuing cost leadership versus differentiating for value. Even in the most commoditized markets, winning players need to create value by adding small slivers of differentiated services, logistics, quality and reliability. Leadership is changing — fast. Manage costs — or add value? Insight Center.

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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Today, Delta has industry-leading operations in metrics such as on-time arrivals, flight cancellations, and lost bags. When modular in design, they adapt easily for different markets and can evolve over time.

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A Hands-Off Approach to Open Innovation Doesn’t Work

Harvard Business

In business, winning is often a matter of speed — to new markets with new offerings — rather than slow, steady plodding. The challenges of big firm–small firm collaboration are considerable: different cultures, different attitudes about sharing intellectual property, different concerns about risk sharing, and others.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.