Harmonious Workplaces
MARCH 2, 2024
which highlighted various Hollywood story arcs and their characters to use to persuade people in marketing. How Smart Business Leaders Gain a Marketing Competitive Edge. The NTL Handbook of Organization Development and Change. My colleague and mentor, Lisa Apolinski, co-wrote a book, Persuade with a Digital Content Story!,
Harmonious Workplaces
FEBRUARY 15, 2024
In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. After five or so interviews, the hiring manager stated that they wanted a “digital native.”
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Business Consulting Agency
NOVEMBER 7, 2023
In today’s digital era, the prospect of establishing an online business offers unparalleled opportunities for budding entrepreneurs to bring their innovative products and services to a global market. A thorough exploration of niche markets using tools like Google Trends, Amazon Best Sellers, or Etsy Trends is imperative.
Organizational Talent Consulting
DECEMBER 12, 2022
Like me, you may have first learned about this company from their marketing campaign: "We don't make a lot of the products you buy. For too long, organizations have approached talent management with ad-hoc talent strategies. What if you developed a verbund talent strategy? Thinkertoys: A handbook of business creativity.
Management Consulted
MAY 10, 2015
Below them is a team of five global managing directors, each owning a different sector: mature markets, fast-growing markets, productized services, people-delivered services, and expertise & knowledge management. Reward strategies. Turning strategies into reality. Practice Areas. 1. Leadership and talent.
Harvard Business
OCTOBER 24, 2018
Over the past year we have been writing the HBR Leader’s Handbook — a primer for aspiring leaders who want to take their careers to the next level. Translate that vision into a clear strategy about what actions to take, and what not to do. Recruit, develop, and reward a team of great people to carry out the strategy.
Tom Spencer
APRIL 15, 2015
In the pursuit of growth, should a company enter a new market, develop a new product, launch a start-up, form a joint venture, or acquire a competitor? These three strategic decisions helped to shift market power in the PC industry away from IBM and towards Microsoft and Intel. The story of the IBM PC is a cautionary tale.
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