Harvard Business

OCTOBER 24, 2018

Over the past year we have been writing the HBR Leader’s Handbook — a primer for aspiring leaders who want to take their careers to the next level. .” Obviously, this is good advice if you want to become a world-class performer — but it’s also good advice if you want to become a top-notch leader.

McKinsey 53

McKinsey Handbook Case Interview Leadership 53

Tom Spencer

APRIL 15, 2015

In the pursuit of growth, should a company enter a new market, develop a new product, launch a start-up, form a joint venture, or acquire a competitor? These three strategic decisions helped to shift market power in the PC industry away from IBM and towards Microsoft and Intel. The story of the IBM PC is a cautionary tale.

Survey 60

Survey Industry Company Productivity 60

Seth Godin Blog

JULY 10, 2014

Now, it''s so much easier to go straight to market that we need to find our own internal compass, something to replace the external one we all used to depend upon. We did this at the same time we built The Guerrilla Marketing Handbook. 2005— All Marketers are Liars is published, a lousy title for a really important idea.

Handbook 49

Handbook Marketing eBook Resources 49

Harvard Business

JANUARY 29, 2018

If nothing more, an outside job offer builds your confidence and gives you more information about your market worth. For example, she described how she revised the company’s internal handbook by using skills she honed as a consultant and crowd-sourcing HR ideas from the team she already managed.

How To 28

How To Handbook Resumes Metrics 28

Management Consulted

FEBRUARY 24, 2015

The second reason I think companies are responding is they are only part-time hiring right now in this market. Rebecca has this fantastic book, Career Handbook for Working Professionals. [At MC, we also offer business and career coaching – just contact us for more information!]. That will cover the basics.

Case Interview 100

Case Interview Company Interviews Consulting 100

Consulting and Organizational Management

MARCH 5, 2012

All the imaginary stuff about Karg and the Court Jesters wasn’t what we (and the editors) needed for a more serious handbook for OD Practitioners. Marketing and Social Media. Hello, Julie, This first blog was from my first rough draft that contains a lot of material that did not make it into the final chapter. Crisis Management.

Development 77

Development Organizational Development Consulting Leadership 77

Harvard Business

FEBRUARY 6, 2017

” He told me he regularly said no — to more staff, to bigger marketing budgets, to additional equipment. Without a larger marketing budget, sales will drop. I asked the CEO, whom I’ll call Mike, about the secret of his company’s rapid growth. His answer blew me away. “Say no!”

Resources 28

Resources Handbook Meeting Research 28

Harvard Business

MAY 5, 2017

Two years ago, when Mark Scott took the job as chief marketing officer at Apixio, a digitized medical records company, he knew that his commute would be bad. “I lead the marketing team, and I am on the executive team,” he says. Case Study #1: Propose a pilot and then ace it by being responsive and productive.

How To 50

How To Case Study Case Studies Productivity 50

Harvard Business

NOVEMBER 7, 2018

The challenge, she said, was that these managers were highly proficient in their own disciplines such as finance, marketing, research, clinical care, and insurance reimbursement — and had demonstrated that they could manage people in these areas — but she needed them to be “bigger” leaders.

Leadership 48

Leadership Handbook Healthcare Emotional Intelligence 48