The So What Strategy – A Highly Recommended Book for Business Communications
Steve Shu Consulting
NOVEMBER 19, 2017
I’ve recently read “The So What Strategy,” a book on business communications, and wanted to share my thoughts on the book. So what do I think about “The So What Strategy” by Davina Stanley and Gerard Castles (formerly communications specialists at McKinsey & Company)? Finally, “The So What Strategy” comes in a modern package.
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