Your Strategic Plans Probably Aren’t Strategic, or Even Plans
Harvard Business
APRIL 6, 2018
At the start of my public seminars on strategic planning I ask attendees, who rank from board members and CEOs to middle management, to write down an example of a strategy on a sheet of paper. Let’s go back to our seminar list and take one of the responses: “achieve $100m net revenue.” What exactly is positioning?
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