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Do you have a marketing problem?

Seth Godin Blog

And if your finances are a mess, you might have an accounting problem. But what are the symptoms that you have a marketing problem? The service or product you make isn’t resonating with those you seek to serve. If you have a marketing problem, how much time are you spending working on a marketing solution?

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Your Strategic Plans Probably Aren’t Strategic, or Even Plans

Harvard Business

At the start of my public seminars on strategic planning I ask attendees, who rank from board members and CEOs to middle management, to write down an example of a strategy on a sheet of paper. Let’s go back to our seminar list and take one of the responses: “achieve $100m net revenue.”

System 51
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Announcing the CEO Club of Greater Boston

Emerson Consulting Group

transforming CEOs and their firms into thoughtleaders: www.thoughtleading.com Maguire Associates , a research-based consulting firm that serves educational institutions: [link] Productive Media , Boston’s Custom Audio Visual and Video Production Solution: [link] The Salute Military Golf Association New England. Testimonials.

Meeting 40
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The 4 Types of Innovation and the Problems They Solve

Harvard Business

Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks. When that happens, innovating your products won’t help — you have to innovate your business model.

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To Increase Sales, Get Customers to Commit a Little at a Time

Harvard Business

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. ” This perspective is promoted in books and seminars, but research indicates it is not how people buy. Other companies have found similar success.

Sales 28
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Happy customers are closer than they appear

1 to 1

The ongoing chip shortage as well as major supply chain disruptions, however, have led to delays and inventory shortages that continue to upend new and used car markets. And we do that across all departments, whether that’s marketing or technicians or sales. But again, I think it just comes back to us paying attention.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow

2024 Healthcare Project Delivery Conference January, 30-31, San Diego, USA This year’s conference will focus on implementing developments in procurement, design, financing, and O&M in healthcare projects. The other track, Product Design and Management, will attract product managers, UI/UX designers, and researchers.