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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

Apparel 103
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How to scale shared success through collaboration and trust

Kates Kesler

It is the magic that happens when individuals work together to benefit the whole—not just within teams, but across product lines, geographies and functions. Shared success is a goal of most organization change. Fueling shared success takes more than asking people to collaborate. Investing early makes asking for assistance easier later on.

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Can African Tech Startups Succeed in a World Dominated by Facebook and Google?

Harvard Business

The impact has been consequential: ICT is rapidly moving Africa toward knowledge-based economic structures and information societies, comprising networks of individuals, firms, and states that are linked electronically and in interdependent relationships. Even in agriculture, digital technology is working.

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Scaling Customer Service as Your Startup Grows

Harvard Business

Your #1 focus at this stage is product-market fit. Customers are integral to this process because they provide feedback, and every member of your team should be answering support requests, meeting with customers, and thinking about how to build a product that suits the needs of the market. Start a knowledge base.

Metrics 49
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The Startups Most Likely to Succeed Have Technical Founders Who Quickly Hire Businesspeople

Harvard Business

We analyze how the skills of employees relate to young firms’ likelihood of introducing new-to-the-market products or services and how that relationship varies depending on the skills of the founders. We hope our research helps entrepreneurs to identify the A-players their firms need in order to innovate successfully.

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How the Data That Internet Companies Collect Can Be Used for the Public Good

Harvard Business

Shared (often aggregated) corporate data can be used to create intelligence products such as tools, dashboards, reports, apps, and other technical devices to support public or humanitarian objectives. Finally, data collaboratives can aid in monitoring, evaluation, and improvement.

Data 34
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A.T. Kearney Interview & Culture

Management Consulted

Working anywhere from the strategy related to the business unit to corporate finance and strategy to strategic foresight, A.T. Consumer Products. Kearney’s strategic unit encompasses a wide variety of capabilities. Sustainability. Buyer and customers are becoming more savvy in their purchasing decisions. Automotive. Technology.