Sat.Jun 27, 2020 - Fri.Jul 03, 2020

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2020 Study: Why Smart People Start a Consulting Business (And What Holds Them Back)

Consulting Matters

So, you want to start a consulting business? Or interested in taking your consulting business the next level? Most high-achieving professionals at some point in their career dream of ditching the pressure of the 70-hour workweeks and start a consulting business. But there are many factors that hold them back. This year, we created a survey that we administered to both new and seasoned consultants to learn more about what drives smart people to start their own consulting businesses and what stand

Study 156
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Zoom? Slack? Phone? Text? Smoke Signals? Don’t Use a Hammer When You Need a Wrench.

Markovitz Consulting

Zoom is the new email—something we love to hate, indispensable but painful, both the bane and the boon of our work existence. I’d argue that it’s not only due to the inherent mismatch between normal human interaction and the limitations of technology. It’s also due to the overwhelming increase in the time we’re spending in virtual meetings. My clients tell me that they’re often on video calls for six or seven hours a day—and I’m pretty sure that in the pre-COVID-19 era, they seldom spent seven c

Tools 173
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What Exactly is Fearless Marketing?

The Fearless Marketer

I got so many responses from last week’s article about marketing mindsets, that I wanted to go a little deeper into the topic. My first main point was that marketing is difficult for many of us, because of our neurotic fixation on our fears, doubts and insecurities about being rejected or making a mistake. My second point was that this can be remedied relatively easy by taking the attention off yourself and putting it on the contribution you intend to make and on the clients you serve.

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Move quickly and react to opportunities: Agile strategy and the path to recovery

Brimstone Consulting

A conversation on agile strategy and opportunity with Andy Frawley and Bob Weiler. It has been just over three months since the World Health Organization (WHO) declared COVID-19 a pandemic. In a bid to return to a sense of normalcy and mitigate the economic impact of the pandemic, some restrictions are being lifted, and economies are beginning to reopen.

Agile 53
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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2020 will be a game of two halves

Rod Burkert

In case you missed my last post: 5 skillsets you still have time to sharpen before the next normal begins. Are you going to come out of this time wishing you had spent time developing or sharpening some skills that would make you a better practitioner for the next time? On to this week: Today is not a scheduled newsletter day for me. In fact, I’m on sabbatical this week … something I work toward for the 13 th week of every quarter.

More Trending

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Mastering The Fundamentals Of Consulting Business Development With Jim Barnish Jr.: Podcast #143

Consulting Success

Building a successful consulting business may seem tricky for many, but that shouldn’t be the case. Most of the time, what lies behind achieving that goal can be as simple as having a good understanding of the fundamentals. With the right things in place and focusing on the right areas at the right time with. Mastering The Fundamentals Of Consulting Business Development With Jim Barnish Jr.: Podcast #143 is a post from: Consulting Success.

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Using the Right Performance Metrics: Watch out for P&Ls

Kates Kesler

We regularly work with CEO’s that are frustrated with leader behaviors that undermine enterprise strategy. Simple financial measures, like P&Ls, are an effective way to visibly drive leader accountability, yet they frequently do not match the complexity of today’s strategies. Metrics serve as a powerful motivator and unfortunately, are often perfectly designed to drive sub-optimal results.

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Rising To The Occasion, Women Are Proving To Be The Heroines In This Crisis

Simon Associates

Who do you think are the ones having a harder time adjusting to working at home during the pandemic, men or women? You may not be surprised (I wasn't) to learn that in general, it is the men who seem to find the home-based business environment the most unsettling, at least among the clients I've been talking with throughout the COVID-19 crisis. As I discuss in my recent article for ceoworld.biz, in the beginning of the new "working from home" reality, women started out challenged at their change

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Move quickly and react to opportunities: Agile strategy and the path to recovery

Brimstone Consulting

[vc_row][vc_column][vc_column_text css=” vc_custom_1593113726795{margin-bottom: 0px !important;}”] A conversation on agile strategy and opportunity with Andy Frawley and Bob Weiler. It has been just over three months since the World Health Organization (WHO) declared COVID-19 a pandemic. In a bid to return to a sense of normalcy and mitigate the economic impact of the pandemic, some restrictions are being lifted, and economies are beginning to reopen.

Agile 95
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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216: Michelle Richards—Want To Start A Business But Not Sure How?

On the Brink Podcast

Hear how one woman is opening the door for hundreds of others. Michelle Richards has been working with women in Michigan and throughout the US since she completed college. Her passion is in helping women start and grow their own businesses. As funding is often the biggest challenge, you will learn in our podcast how she helps women and minorities find the funding they need and rethink their businesses for these fast-changing times.

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Friday Fusion: July 3, 2020

Tsavo Neal

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here , connect with me on LinkedIn here , and email me here. What is the role of SEO in B2B marketing?

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Help Is Here

Alan Weiss

A meeting with a prospect is not an adversarial relationship. I’ve heard “sales experts” spout that someone makes a sale, either you with your product or service, or the prospect by rejecting you. That’s pretty sick, and I mean that in the conventional sense as dysfunctional. A meeting is an opportunity to try to help someone where, ultimately, the other party receives huge benefits and you receive equitable compensation.

Sales 90
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Build A Thought Leader Brand With E-Learning Courses During COVID-19 And New Normal

Henry DeVries

“In these uncertain times, offering digital e-learning courses can help you create another profitable revenue stream,” says Theresa Ashby, COO of Kaleidoscope Media Services, a digital marketing company specializing in online learning.

Course 77
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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From the Bike: The Best of R&P

Prudent Pedal

This past week on a long bike ride I ran out of episodes of my favorite podcasts (Freakonomics, The Patrick Coffin Show, and 2 Bobs). My iPhone rolled over to the next available podcast; it happened to be the Rattle & Pedal episode on “Becoming the Leader You Were Meant to Be” with Ted Harro from Noonday Ventures. I listened to it as if I had neither heard it nor participated in its creation.

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Consultant Marketing Listen or Lead?

Jerry Fletcher

The popular press was crowing about how populism was sweeping the earth because social media had given everyone a voice. Then a pandemic got in the way. Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing.

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215: Peter Winick—Can A Thought Leader Help You Think Better?

On the Brink Podcast

Learn how to think better, think smarter. I had really not paid attention to a category of professionals called “Thought Leaders.” But when Peter Winick reached out to me about growing my business as a “thought leader,” I was curious. Who were these folks and what did they do? I invited him onto our podcast to share his purpose and to educate us on the power and potential of thought leaders to help us, each of us, “think better.

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Mistakes That Kill An Elevator Pitch (Even Virtual Ones)

Henry DeVries

Most business development elevator speeches do not reach the top floor: the decision maker’s brain.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Webinar Invitation July 8th: How to create the future you want through strategic planning.

Strategic Planning and Management Insights

Do you feel like you're being pulled in multiple directions at once or that your team is all working towards different goals? We call this the Multiple Destination Trap: it takes away motivation, wastes time & money, and stops you from accomplishing your goals. In this webinar, Anthony will share: The One Destination Model for getting clarity & alignment on where you want to go & what you need to do to get there.

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Describing what your firm does is always difficult, but getting it right has never been more important. Could thought leadership help?

The Source

Many of the conversations we’ve been having with professional services firms over the course of the last few months have ended up focusing on the issue of propositions. In a changed market—in a changed world—offering clients the same thing you offered them before the COVID crisis struck seems increasingly unwise. Your underlying capabilities might be every bit as relevant as they ever were, as might your values and your purpose.

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217: Melina Palmer—Why Don’t People Do What They Say

On the Brink Podcast

Learn why it's not what you think, it's what your brain does. I bet you have often wondered why you hear people say one thing and then do the opposite. Or, perhaps you know you should do one thing but then find yourself going in another direction. To find answers, behavioral economists study why people are so predictably irrational, which by the way, includes each of us.

Study 52
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Happy Birthday, America.

Chad Barr

This year celebrates 244 years of independence, honoring this great nation with all the turmoil, chaos, pain and strife that has marked 2020 to date. The High School and college graduates this year are saddened and angered by all that they’ve missed out on; senior prom, closing ceremonies or the opportunity to walk across the stage with cap and gown, diploma in hand serenaded by the cheers of family and friends amongst the sea of happy faces.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Risks & Challenges of the AI Revolution with Geoffrey Cain

Strategic Planning and Management Insights

Geoffrey Cain is a business advisor, consultant, and author of Samsung Rising. With experience as an Economist correspondent and contributor to both the Wall Street Journal & Time, Geoffrey brings some exciting overseas expertise in geopolitics and media.

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Project Tech is coming: is your firm ready for it?

The Source

At the start of the 90s, British music was in something of a rut. Many of the bands that defined the Madchester scene of the late 80s had imploded spectacularly; the charts were dominated by American imports like Nirvana. It was against this backdrop that groups like Blur, Oasis, and Pulp decided to try something different. Rejecting the general dourness of the grunge era, they started writing brighter, catchier songs that drew inspiration from the British Invasion bands of the 60s.

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Consequences

Alan Weiss

Throughout my consulting career I’ve heard the plaintive lament, “She just won’t change,” and “He’s hopeless, there’s no way to persuade him.” This applies to adults at work and children at home, to both genders, to all ages. Usually, the problem about “not changing” is that there are no consequences for not changing and, in fact, there is comfort in not changing.

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Mistakes That Kill An Elevator Pitch (Even Virtual Ones)

Henry DeVries

Most business development elevator speeches do not reach the top floor: the decision maker’s brain.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.