Steve Shu Consulting

APRIL 19, 2018

This post is reproduced from an answer that I wrote on Quora to the question posed to me, “Is Behavioral Economics Actually Used in Business?” Broad conscious, concerted efforts to apply behavioral economics probably did not begin until sometime after 2008 with the release of Thaler and Sunstein’s book, Nudge. And then when new applications of behavioral economics started, they seemed to be mostly applied in the government space.

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Mercer Finance Financial Leadership 186

Harvard Business

APRIL 19, 2018

Yenpitsu Nemoto/Getty Images. Conventional wisdom suggests that negotiators need alternatives to succeed. Alternatives give negotiators the confidence to negotiate offers more ambitiously , to push for more optimal outcomes, and to walk away from the table when needed. But negotiators often have no alternative at all. For example, a recent survey by GMAC suggests that the average MBA graduate only has a single job offer to choose from, suggesting that many MBAs have to negotiate their job offer

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Research Study Groups Journal 42

Harvard Business

APRIL 19, 2018

Colormos/Getty Images. Imagine this: You’re a general manager for a manufacturing company and orders are up. You know you should be celebrating, but instead, you feel gut punched. Your plants are facing severe capacity and material constraints and you know you can’t fill these orders. Now you have to decide which ones to fill, which to delay, and which to turn away.

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How To Sales Examples Recruiting 53

Clarity Consultants

APRIL 19, 2018

Personalization has been making waves in the marketing and sales realm for many years. But it's now also hugely influential in the world of eLearning. Any Learning and Development expert will tell you that a more personalized experience will lead to greater success rates and learning outcomes. This new trend is an important one to consider because it is exactly so powerful in generating high-quality learning experiences.

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Trends Sales Development Consulting 99

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Johanna Rothman

APRIL 19, 2018

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Agile Culture System Management 41

Henry DeVries

APRIL 19, 2018

For a business leader, professional, or consultant, a book is the number one marketing tool.

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How To Tools Consulting Marketing 46

LSA Global

APRIL 19, 2018

Support Your Desired Culture. More leaders are looking for ways support their desired culture in the wake of the recent high profile cultural derailments of companies like VW, Wells Fargo, Uber and the Veteran’s Administration. Whereas Volkswagen had won plaudits for creating a low emissions vehicle with better fuel economy (a so-called “green” car that was welcomed by its loyal customers), it ruined its brand by purposefully falsifying records.

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Culture Metrics Ethics Examples 34

MBO Partners

APRIL 19, 2018

Defining your target audience is key to continued business growth and success. Here are four steps to find your ideal clients.

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How To Consulting 28

Seth Godin Blog

APRIL 19, 2018

We like the flawed hero, bad behavior, tragedy and drama in our fictional characters. Batman and Deadpool sell far more tickets than Superman does. If we use social media to attract a crowd, we will, at some level, become a fictional character. Reality shows aren't about reality--they're shows. Which means that it's tempting to become the sort of trainwreck that people like to watch and jeer and root for.

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Media 10

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Harvard Business

APRIL 19, 2018

HBR Staff/Chris Minerva/Getty Images. In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. The playbook sounds simple: attract prospects with content relevant to each stage of their buying journey and extend offers that motivate them to contact your sale

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Marketing Case Study Case Studies Sales 42