Henry DeVries

AUGUST 10, 2018

“When it comes to branding, don’t overthink it,” says branding expert Yali Saar. Branding is about creating a positive image for the company in the consumer’s minds.

Strategy 85

Strategy Strategy Strategy& Company 85

Harvard Business

AUGUST 10, 2018

mark ralston/Getty Images. The United States is no stranger to self-improvement, from the meditation and essential oils of the 60s to the Jane Fonda aerobics tapes of the 1980s and the fat-free-everything 1990s. “Nothing can bring you peace but yourself,” wrote Ralph Waldo Emerson in 1841, sounding a bit like a modern SoulCycle instructor.

Study 53

Study Metrics Culture Methodologies 53

Seth Godin Blog

AUGUST 10, 2018

[There’s a lesson here for all marketers—legacy brands have clouded our understanding of what marketing can do today…]. US prohibition ended in 1933. After that, there was a gold rush that led to the creation of dozens of billion dollar brands. 80 years later, the prohibition against pot is ending in various places throughout North America and then, probably, worldwide.

Marketing 29

Marketing Advertising Engineering Media 29

Harvard Business

AUGUST 10, 2018

hero image/Getty Images. In the U.S., racial and ethnic minorities have higher rates of chronic disease, obesity, and premature death than white people. Black patients in particular have among the worst health outcomes, experiencing higher rates of hypertension and stroke. And black men have the lowest life expectancy of any demographic group, living on average 4.5 fewer years than white men.

Research 41

Research Study Survey Education 41

Advertisement

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

Data

Harvard Business

AUGUST 10, 2018

Robert Woloschanowski/EyeEm/Getty Images. It has been a very rough few months for MoviePass. Since I last wrote about the company , theater operator AMC entered the subscription market, to early success , and MoviePass took out and paid back a $6 million emergency loan and flip-flopped both its pricing and its product. Lately the company has resembled a fish out of water, gasping for breath.

Cash Flow 38

Cash Flow Case Study Case Studies Advertising 38

Harvard Business

AUGUST 10, 2018

alashi/Getty Images. Companies are cutting supply chain complexity and accelerating responsiveness using the tools of artificial intelligence. Through AI, machine learning, robotics, and advanced analytics, firms are augmenting knowledge-intensive areas such as supply chain planning, customer order management, and inventory tracking. What does that mean for the supply chain workforce?

System 28

System Engineering Accenture Efficiency 28

Harvard Business

AUGUST 10, 2018

Gillian Blease/Getty Images. Knowing which organizations perform the best on any particular dimension used to require subjective surveys or painstaking research. Today, the data to answer those questions exists — it’s captured by the software-as-a-service firms whose services companies use to run their businesses. Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategi

Benchmarking 28

Benchmarking Software B2B Comparison 28