Consulting Matters

DECEMBER 16, 2022

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. It's going beyond what is documented on the org chart and approaching your consultant similarly to a doctor's approach to a patient. They get aggressive or shameless self-promot-y.

Consulting 156

Consulting System Sales Meeting 156

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 33

Marketing Advertising Media Video 33

Harvard Business

OCTOBER 30, 2018

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said , “The price of light is less than the cost of darkness.” To cope with the shortfall in market supply, companies need to better leverage their existing talent. Westend61/Getty Images. Seek creativity and curiosity.

Data 28

Data Methodologies Enterprise Guidelines 28

Harvard Business

DECEMBER 15, 2017

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. over the next three years. Cultural variations are important.

Strategy 28

Strategy Strategy Strategy& Operations 28

Harvard Business

AUGUST 10, 2018

It seems likely that the values driving us to be workaholics in the first place are also encouraging us to “optimize” ourselves by using metric-driven “hacks.” UK-based marketing professors Rikke Duus and Mike Cooray conducted a study analyzing the effects of wearing a Fitbit on a group of 200 women.

Study 51

Study Metrics Culture Methodologies 51

Harvard Business

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. Step 4: Document assumptions. Not so fast. “One out of every six garments sold in the U.S.

Benchmarking 29

Benchmarking Methodologies Apparel Company 29

Consulting Success

JANUARY 29, 2018

What kind of metric do you use to measure that in terms of compensation based on great client work? Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. It’s a very crowded market out there. It’s an ‘eat what you kill’ model. It’s very aggressive.

Development 190

Development Consulting How To Case Interview 190