Force Multiplier Effect: 2 + 2 = 5
CaseInterview.com
DECEMBER 7, 2022
Strong relationships also get you referrals — also known as revenue with little to no cost of sales. New prospects that come from customer referrals also have a sales closing rate much higher than other leads. So there is no advertising cost + much less sales effort required. That’s a force multiplier. This is why CEOs are CEOs.
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