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Consultant Marketing Discovery Meeting

Jerry Fletcher

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. In most cases the answer will be that some metric in the sales equation is off. If they were uncomfortable talking about any part of the operation, now is the time to ask. Meeting name.

Meeting 52
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Consultant Marketing Brand Disruption

Jerry Fletcher

If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. One battery sale worth under a hundred dollars led to purchases in excess of over $5000. See Jerry’s new speaker demo reel. That is a winner. Who trusts you? That kind of trust is valuable.

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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake.

Sales 28
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What is Project Accounting?

Progressus

Companies which are not externally project driven may use project accounting to track internal projects such as a marketing campaign, or some type of capital improvement. As a part of the project sales process, the project budget is finalized and becomes a component of the contract’s Statement of Work.

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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. Schedule a live demo session to learn more about Progressus.

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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “Personal experience makes me a more effective marketer.” This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales.

Media 42