Consulting Matters

JANUARY 13, 2018

Content marketing is essential for consultants because we are in the knowledge business. it's one thing to have a repository of intellectual property (IP). Therefore, you need to set up your content in what I am calling your "Consultant Content Marketing Funnel.". We don't sell a tangible product or service.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Rod Burkert

JUNE 20, 2018

I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.

Development 40

Development How To Intellectual Property Mercer 40

Consulting Matters

AUGUST 15, 2019

I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. What made you decide to leave your corporate job and start your own consulting business? You are a consultant that also coaches. You are not a coach that also offers consulting.

Interviews 180

Interviews How To Meeting Industry 180

Tsavo Neal

JANUARY 20, 2022

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Media 167

Tsavo Neal

NOVEMBER 13, 2017

Web design for a consulting firm instead of an independent consultant is more similar than it is different — but the differences are important to note. In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm.

Consulting 121

Consulting Education Tools Financial 121

Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Conducting Webinars or Other Online Educational Events. Outbound Phone Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

MAY 29, 2020

What are some of the secrets of being an independent consultant? I’ve spoken with hundreds of independent consultants over the last 5 years, and here are some of the “secrets” I’ve learned : 1. “You’re not in the consulting business, you’re in the marketing business. Independent consultants really struggle with marketing.

B2B 15

B2B Intellectual Property B2C Video 15