Johanna Rothman

OCTOBER 10, 2023

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Another of my favorites because I have permission from my subscribers to market to them.

Intellectual Property 84

Intellectual Property Consulting McKinsey Video 84

Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Rod Burkert

JUNE 20, 2018

The RV is resting just outside of Rapid City where Amy is holding down the fort while I attend and speak at the NACVA conference in Las Vegas. Here is one definition from a Forbes.com article that I like: Business development is the creation of long-term value for an organization from customers, markets, and relationships.

Development 40

Development How To Intellectual Property Mercer 40

Tsavo Neal

JANUARY 11, 2018

Until you’re willing to commit to your website as some sort of publishing vehicle (either through writing, podcasts, presentations, audio, video — whatever you choose), it’s not going to be helpful to your prospective clients, and it probably won’t help you win more business. You guessed it — your website.

Consulting 60

Consulting Conference Intellectual Property Development 60

Chad Barr

NOVEMBER 23, 2009

We met in the mornings, discussed business, best practices, intellectual properties and ideas to improve our lives and businesses. When developing my marketing content, make sure it focuses on current times and my client challenges. My Goals: Purchase a focused and high quality database and market to it aggressively.

Intellectual Property 40

Intellectual Property Case Study Case Studies Groups 40

Consulting Matters

AUGUST 15, 2019

And I remember us having that conversation, and that’s what stuck out to me. Did that strike you at all? Rachelle Stone : It did. It was – and anybody working within that industry I knew them like that. And it just flowed out of me. Betsy Jordyn : Yeah. I love that though.

Interviews 180

Interviews How To Meeting Industry 180

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!).

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Consulting Advertising Case Interview Conference 68