Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 28

ROI Marketing Financial Sales 28

Free Agent CFO

MAY 10, 2018

You’re spending far too much time talking about fixing cash flow problems (remember, that’s typically a symptom of a far bigger problem). The last time you upgraded your software skills was when Microsoft quit supporting Office 1997. When you believe several acquisitions are the key to stellar sales growth.

Cash Flow 40

Cash Flow Finance Comparison Examples 40

Harvard Business

MAY 6, 2016

Four hundred seventy-one companies in the S&P 500 bought back stock last year, and 372 companies expanded their dividends — actions undertaken in spite of the need to invest heavily to keep up with global market changes. A subsequent milestone might be delivering $10 billion in sales of the new product or service.

Cash Flow 28

Cash Flow Management Government Financial 28

Harvard Business

AUGUST 13, 2018

And stitched into its origin story is a clue to why some products (and businesses) succeed in the market while most wither and die. They used a harsh phrase to describe this cause of failure: “no market need.” Test your marketing promise. Yes, you would still have to get the attention of your target customers.

Cash Flow 28

Cash Flow Productivity Industry Study 28

Harvard Business

MAY 5, 2016

The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model. Instead of selling the streetlights and leaving the cities to manage them, the company would rent them out for a monthly fee, with installation, maintenance, and monitoring software all included.

Case Study 28

Case Study Case Studies Study Sales 28

ConsultX

MARCH 1, 2022

They are seeing first hand how many opportunities are being missed to improve profitability and cash flow just from existing operations alone. In 2016, ConsultX launched a Business Consulting Software, with a specific portion of the application dedicated to calculating Profit Leakage.

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Seth Godin Blog

OCTOBER 17, 2022

It’s an investment in future cash flows, but it can be fraught, because, unlike a car, you can’t take a company for a test drive, and they usually need more than a periodic tune-up and charging station visit. The market for used companies isn’t as efficient or reliable as the one for used cars, as surprising as that might sound.

Company 34

Company Cash Flow Retail Operations 34

Harvard Business

JUNE 26, 2017

As the industry moved toward an emphasis on customer service and merchandising, the company fell behind, because its employees were focused more on increasing inventory turns and sales per square foot. And your sales and marketing departments aren’t working at cross-purposes, each with its own view of what success looks like.

Culture 28

Culture Company Cash Flow Operations 28