Tom Spencer
NOVEMBER 12, 2021
A key reason that businesses are increasingly willing to spend on digital marketing is that many of the key engagement metrics can be easily measured: e.g., open rates, clickthrough rates, and conversion rates. Digital marketing has its difficulties, especially when it comes to social media. In 2020, global spend increased by 12.7%
Chad Barr
OCTOBER 4, 2023
Pinpoint the strategic intent: brand promotion, website enhancement, product launches, episodic social media content, or conceptualizing an online course. Conduct a Competitor Audit Dissect competitors’ video styles and engagement metrics. Integrate real-world case studies showcasing challenges, interventions, and results.
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Chad Barr
AUGUST 16, 2023
Include real-life examples and case studies to illustrate the potential impact. Day 6: Social Media Saturday Building a Strong Social Media Presence Share strategies for establishing a robust social media presence across platforms like LinkedIn, Twitter, Instagram, etc.
LSA Global
APRIL 10, 2020
Successful digital sellers have a purposeful LinkedIn profile that uses customer-centric messaging, consistently leverage digital valuable assets such as videos, case studies, research reports, articles, testimonials, and podcasts, and establish a regular sales cadence to engage modern buyers and to initiate more meaningful sales conversations.
Management Consulted
SEPTEMBER 25, 2016
The Net Promoter Score is a customer loyalty metric originally formulated by Fred Reichheld, Bain & Company, and Satmetrix in 2003. Because customers are key to bringing about this change, customer satisfaction metrics helps to see the true story. Media: Avid Technology, BBC, DirecTV, E.W. WHY READ IT? Scripps Co.,
1 to 1
MAY 3, 2013
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Consulting Success
JANUARY 29, 2018
What kind of metric do you use to measure that in terms of compensation based on great client work? I began my career at a time where the consulting industry was getting a well-earned bashing by the media and by writers and thought leaders. We started building our social media platform. It’s an ‘eat what you kill’ model.
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