article thumbnail

4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Although there are several things, here are 2 key ones: First, you will learn different aspects of the business — everything from product development to sales to customer relations — and have some experience in each area. The 2 Smartest Case Study Techniques. On Competition by Michael Porter. Take business classes. .

article thumbnail

Communicating – Stories Create Emotion

Martinka Consulting

He reiterated a well used sales expression, “People buy based on emotion and back it up using logic.” Get in the habit of telling stories (giving examples or case studies). When you can tell these stories when it’s time to exit you’ll excite business buyers and have a more successful sale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Wheaties Box and the Why of Celebrity Endorsements

Harvard Business

” For example, camera maker Canon chose Maria Sharapova, one of Elberse’s case study subjects, because the Russian tennis star represents “power, precision[, and] a sense of style.”

article thumbnail

CPD online courses – Canada, US & International

Consultant Journal

In other cases, it’s up to the individual to pursue their CPD. Case studies. Individual study or reading. Some employers may also include CPD and other professional development courses as part of annual reviews and ongoing workforce planning. CPD Online & Traditional Formats: Lecture. Academic course.

Course 48
article thumbnail

Avoiding Costly Business Mistakes With Consultants

Business Consulting Agency

Case Studies: The Tangible Impact of Business Consulting Financial Turnaround: A struggling manufacturing company sought the expertise of a business consultant to address financial challenges. The tangible impact of consulting services is reflected in case studies and quantifiable metrics.

article thumbnail

How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 224
article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Case studies. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Your sales funnel would look something like this: Sample Book Chapter -> Book -> Discovery Session -> Consulting Engagement.