Consulting Success

JULY 24, 2017

He’s interviewed over 200 C-level executives and written over 170 white papers. His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies.

How To 224

How To Consulting Case Study Case Studies 224

Management Consulted

APRIL 27, 2014

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. The 2 Smartest Case Study Techniques. On Competition by Michael Porter.

Development 205

Development Consulting Boston Consulting Group McKinsey 205

Harvard Business

APRIL 5, 2016

” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. As she explained in this interview , “Companies try to find athletes with attributes that match those of the products the athlete is asked to endorse.” And when do they backfire?

Advertising 28

Advertising Case Interview Sales Case Study 28

Tsavo Neal

JANUARY 25, 2018

Interview an expert. Interviewing a potential client. Case studies. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Conducting Webinars or Other Online Educational Events.

Consulting 68

Consulting Advertising Case Interview Conference 68