Women in Consulting

OCTOBER 26, 2015

I think the challenges of being a woman in the business world vary by industry, position and area of expertise. A mix of both industry-specific organizations and general business or consulting organizations can work well. A sales trainer told me that he thought women were better salespeople because they engage with the prospect.

Interviews 48

Interviews Case Interview Consulting Bain 48

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here. You have a new book.

Consulting 116

Consulting Productivity Advertising Training 116

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Case studies. Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Source: Hinge Research 2017 High Growth Study. Other top calls to actions included contact forms (39%), webinars (37%), and free trials (35%). Speaking Engagements.

B2B 60

B2B Marketing Consulting Advertising 60

Kai Davis

OCTOBER 19, 2017

This should, ideally, be an industry (e.g., “Dentists”) or technology (e.g., “Shopify” or “Redmine”) vertical. increased sales, reduced attrition, improved teamwork). Do you know anyone else in INDUSTRY who is looking for help achieving OUTCOME?”). They will buy more from you.

Engineering 40

Engineering Education Industry Marketing 40

1 to 1

MAY 7, 2013

Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. 1to1 Case in Point. Industry Events. Sales Effectiveness. Sales & Marketing Effectiveness. In many cases, such as the example of the husband chair, its about anticipating a customers needs and simply doing the right thing. Categories.

Media 51

Media Airlines Case Interview Trends 51

1 to 1

MAY 5, 2013

Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. 1to1 Case in Point. Industry Events. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. 1to1 Case in Point. Social Media. Voice Of The Customer. Take 30 Webcasts. White Papers. 1to1 In Action Series.

Analysis 42

Analysis Data Sports Media 42