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Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

Melissa Agnes

Expectations of key audiences – and how to meet these expectations. Key performance indicators to evaluate success and ROI. Understand how to measure results. How social media impacts your reputation. How to implement these policies and train your staff. Implementing strategies.

Media 80
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To Better Train Workers, Figure Out Where They Struggle

Harvard Business

In a 2014 survey , 55% of executives said a major constraint to investing in training was that they did not know how to measure success. Almost half (49%) said that it was difficult to ensure a return on investment (ROI). These metrics can be converted into an estimate of ROI for the employer. and sixfold in India.

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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. Without support from leadership, your AI transformation might not succeed.

Survey 32
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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

Later in the sales cycle, marketing works with sales to create materials that can be customized to client objectives and case studies, instead of the generic collateral sales teams often see as low value. Implement your CRM with that in mind and you’ll be pleased with your ROI.

Sales 33
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). You can download my free high-converting Consultant Homepage Template that comes with my free email course on how to build a system for getting more consulting clients online. Case studies. ROI calculator.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Up to 70% of B2B websites don’t display clear calls to action on any of their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools.

B2B 60