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Salespeople Need a Strategy for Selling to CEOs

Harvard Business

Conversely, an improvement in manufacturing or supply chain processes often affects sales tasks — and it’s not an “improvement” if it hurts sales while optimizing another group’s performance metrics. These cross-functional interdependencies are visible at senior levels but typically not lower in the organization.

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Note-Taking in a Case Interview

CaseInterview.com

These are examples of the note-taking approach I recommend during a case study interview. The other is for the structure of the case (this is the issue tree and this is the set of notes you would show the interviewer). In my opinion, that last sentence is probably the key to my success in cases.

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

What kind of metric do you use to measure that in terms of compensation based on great client work? Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. I want them exclusively obsessed with helping their clients solve their problems. It’s very aggressive.

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4 Ways to Improve Your Content Marketing

Harvard Business

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

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You Need to Manage Digital Projects for Outcomes, Not Outputs

Harvard Business

This is the impulse that leads to detailed requirements and specification documents, but, as we’ve come to understand, this tactic rarely works in software. Case Study: Putting This into Practice. This was our success metric: X and Y participants; Z matches; percentage of completed projects. (We