Harvard Business

OCTOBER 13, 2016

During their evaluations, they’ll typically ask themselves two questions: Is your product or service better than alternatives, and, equally important, can their people work with you and your organization? Because of this, it will take more than great analysis, a superior product, or a performance improvement to clinch a deal.

Strategy 28

Strategy Strategy Strategy& Hotels 28

CaseInterview.com

SEPTEMBER 9, 2019

These are examples of the note-taking approach I recommend during a case study interview. The other is for the structure of the case (this is the issue tree and this is the set of notes you would show the interviewer). Why are customers willing to pay so much more for the client's product, but not anyone else's?

Case Interview 40

Case Interview Interviews Data Exercises 40

Harvard Business

APRIL 19, 2018

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 32

Marketing Case Study Case Studies Sales 32

Harvard Business

FEBRUARY 6, 2017

For most of us, it seems pretty simple: when we ship the product or launch the service. And as the world continues to digitize and almost every product and service becomes more driven by (or at least integrated with) software, this need grows even stronger. Our goal might be to sell more of our products online.

Management 28

Management System Software Productivity 28