Case Studies Construction Productivity Sales 
Tom Spencer
AUGUST 29, 2020
Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study.
Consulting Success
FEBRUARY 8, 2018
Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here. Tell me more about that.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business
OCTOBER 13, 2016
During their evaluations, they’ll typically ask themselves two questions: Is your product or service better than alternatives, and, equally important, can their people work with you and your organization? Because of this, it will take more than great analysis, a superior product, or a performance improvement to clinch a deal.
Management Consulted
OCTOBER 2, 2016
Founded in 1989 by three former consultants of the MAC Group (a boutique sales and distribution consulting firm), Cornerstone Research was established to be very different than the general management consulting firm it was birthed from; focused on unique clients, managing delicate client relationships, and offering specialized work.
Harvard Business
JUNE 20, 2017
Dr. Reddy’s: A Movement-Minded Case Study. Product packaging was redesigned to be more user-friendly and increase adherence. The role of sales representatives in Russia was recast to act as knowledge hubs for physicians, since better physicians lead to healthier patients. One leader who understands this well is G.V.
Harvard Business
AUGUST 18, 2016
Having a positive, productive, and healthy relationship with your boss is critical to your professional success, says Linda Hill, professor at Harvard Business School and coauthor of Being the Boss: The 3 Imperatives for Becoming a Great Leader. Case Study #1: Empathize with your manager’s perspective and ask for their guidance.
Tsavo Neal
JANUARY 25, 2018
Case studies. Selling productized consulting. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. As a consultant, your product is your advice. Interviewing a potential client.
Expert insights. Personalized for you.
97 
Let's personalize your content