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Agile Strategy Enables Significant Growth

Brimstone Consulting

CASE STUDY. The CEO of a family-owned construction company recognized that an outside, objective perspective would be valuable to the future and growth of the company. Further, the organization had not invested in leadership development nor was there a common leadership language. Download Case Study.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study.

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Salespeople Need a Strategy for Selling to CEOs

Harvard Business

“Sell higher and call on the C-Suite” is probably the most common refrain in business development, and you can see why. It’s up to you to prepare for the meeting and be ready with examples or case studies that demonstrate your awareness of the customer’s business context. Manage each minute.

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Cornerstone Research Interviews and Culture

Management Consulted

Founded in 1989 by three former consultants of the MAC Group (a boutique sales and distribution consulting firm), Cornerstone Research was established to be very different than the general management consulting firm it was birthed from; focused on unique clients, managing delicate client relationships, and offering specialized work.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

He installed heavy-weight market leaders in key growth markets (much as GE has done) to bring management attention to market development, commercial capability, and relationships with government entities. The strategy worked until growth slowed in both developed and developing markets. 2: Shed the Layers (vertical health).

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Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Case studies. They also help you develop new relationships through outreach. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Hosting your own web conference. Interviewing a potential client.