Tom Spencer
MARCH 8, 2024
From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. This is achieved by striking a balance between setting prices that attract customers while maximizing profitability from sales.
Harvard Business
MARCH 7, 2017
Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.
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Management Consulted
DECEMBER 16, 2008
I seriously considered sales & trading (in fact, I spent a summer at Credit Suisse First Boston in NY), and was tempted to continue in that line of work post-graduation. Consulting compensates with perks that banking does not offer – from better travel allowances to more generous health and retirement packages.
Harvard Business
JUNE 30, 2016
Traditional ZBB implementations focus almost exclusively on simple SG&A , in part because SG&A benchmark data is far more readily attainable than are relevant data from the core functions of comparable companies. The result is a superficial and simplistic focus on “policing” costs versus substantive cost prevention.
Management Consulted
AUGUST 28, 2013
In fact, one of the reasons Booz & Company may rank so close to MBB now could have to do with the fact they offer services at a 10-20% discount to MBB, and on benchmarking cases or projects heavy on research, clients may believe they are getting top services for a discount. What about lifestyle?
Harvard Business
OCTOBER 10, 2017
One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. And there’s a fundamental conflict between innovation and optimizing an existing operation.
Harvard Business
MAY 8, 2017
The list includes a health care company that was once near bankruptcy (DaVita), a software firm whose stock price stagnated for a decade (Microsoft), a travel website that faced overwhelming competition (Priceline), a food giant that seemed to lose its focus (Danone), and a steel company that faced new pressure from lower-cost rivals (ThyssenKrupp).
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