Benchmarking Methodologies Sales Travel 
Harvard Business
JUNE 30, 2016
Traditional ZBB implementations focus almost exclusively on simple SG&A , in part because SG&A benchmark data is far more readily attainable than are relevant data from the core functions of comparable companies. The result is a superficial and simplistic focus on “policing” costs versus substantive cost prevention.
Harvard Business
MAY 8, 2017
The list includes a health care company that was once near bankruptcy (DaVita), a software firm whose stock price stagnated for a decade (Microsoft), a travel website that faced overwhelming competition (Priceline), a food giant that seemed to lose its focus (Danone), and a steel company that faced new pressure from lower-cost rivals (ThyssenKrupp).
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