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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Check out our marketing agency services, mentoring programs and courses at [link]. Learn more about our Purpose to Profits course: [link].

B2C 156
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How to Design an Offer Consulting Clients Will Love

Consulting Matters

If so, you're gonna love today's training on how to design consulting offers.that convert. I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. The reality is content marketing is not dead.

B2C 156
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are in the B2C space, you may not have personal relationships with your customers. You might conduct training for your customer service representatives to ensure an even higher level of customer satisfaction. Fourth, look for opportunities to broaden your reach within your target market.

B2B 76
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are in the B2C space, you may not have personal relationships with your customers. You might conduct training for your customer service representatives to ensure an even higher level of customer satisfaction. Fourth, look for opportunities to broaden your reach within your target market.

B2B 52
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

Sales 49
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The Results Are In: The 2012 ThinkResults Launch Survey

Women in Consulting

By: Jennifer LeBlanc In summer 2012, in partnership with our survey partner, The Insight Advantage , we surveyed B2B and B2C leaders about their experiences with launches within their companies over the previous year. Consulting Training and Education Running a Consulting Business Top Consulting Tips Product launch women in consulting'

Survey 69
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The Real Danger of Black Friday/Cyber Monday Madness

Women in Consulting

We’re training consumers to look for the discount, wait for the deal, and to – heaven forbid – never, ever, ever, pay full price. The results are not yet in, but it’s likely that this year’s shopping season will not be much better than last year’s – in spite of an improving economy.

B2C 75