Remove B2C Remove Marketing Remove Productivity Remove Training
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How to Design an Offer Consulting Clients Will Love

Consulting Matters

How to frame my products and services in such a way that they will be irresistible to executive clients?". If so, you're gonna love today's training on how to design consulting offers.that convert. I also want to talk about the difference between B2C offers and B2B offers. The reality is content marketing is not dead.

B2C 156
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are in the B2C space, you may not have personal relationships with your customers. Are product or service choices shifting? You could put certain product offerings on the back burner in order to promote others. Fourth, look for opportunities to broaden your reach within your target market.

B2B 76
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are in the B2C space, you may not have personal relationships with your customers. Are product or service choices shifting? You could put certain product offerings on the back burner in order to promote others. Fourth, look for opportunities to broaden your reach within your target market.

B2B 52
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

Sales 49
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What It Takes to Become a Great Product Manager

Harvard Business

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Core Competencies.

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B2B sales will never be the same

1 to 1

Customer success Customer success (CS) solutions are used by brands to monitor the health of their customer relationships by keeping track of customer satisfaction and churn across their products and services. Sales training and services To win, you must train; that’s where sales training and services come in.

B2B 29
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Ban These 5 Words From Your Corporate Values Statement

Harvard Business

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Things like organization design, training, improved processes, and new shared metrics and performance standards are.).

Ethics 52