Remove B2C Remove Development Remove Marketing Remove Training
article thumbnail

How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Check out our marketing agency services, mentoring programs and courses at [link]. Learn more about our Purpose to Profits course: [link].

B2C 156
article thumbnail

How to Design an Offer Consulting Clients Will Love

Consulting Matters

If so, you're gonna love today's training on how to design consulting offers.that convert. I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. The reality is content marketing is not dead.

B2C 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

Sales 49
article thumbnail

B2B sales will never be the same

1 to 1

Revenue intelligence Revenue intelligence is a dynamic, developing category, using technology to “capture engagement activity between buyers and sellers and automatically upload that data to CRM systems,” Forrester writes. Sales training and services To win, you must train; that’s where sales training and services come in.

B2B 29
article thumbnail

Ban These 5 Words From Your Corporate Values Statement

Harvard Business

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Things like organization design, training, improved processes, and new shared metrics and performance standards are.).

Ethics 52
article thumbnail

Doing Business in India Requires a Mobile-First Strategy

Harvard Business

In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure. This will have a huge impact on foreign consumer product companies such as Colgate and PepsiCo eyeing the market in India as eCommerce reaches scale in India.

article thumbnail

What It Takes to Become a Great Product Manager

Harvard Business

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. Performing market assessments. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Company Fit.