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The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. What is the Purpose and Goal of a Sales Enablement Program? That’s why a sales enablement program is essential.

Sales 62
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Simon-Kucher & Partners Interviews & Culture

Management Consulted

SIMON-KUCHER & PARTNERS INTERVIEWS & CULTURE. Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. The word “partner” means something different at SImon-Kucher than it does at many other consulting firms.

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Are Your Sales Presentations Missing the Mark?

LSA Global

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36
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Consultant Marketing Listen or Lead?

Jerry Fletcher

Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Has the mainstream idea of the customer dictating the marketing of the product impacted on Consulting? The mark of a good consultant will continue to be the ability to listen.

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Why consulting?

Management Consulted

Last week we held an MC exclusive subscriber giveaway contest – entrants told us in 200 words or less how they became interested in consulting. The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you.

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Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111

Consulting Success

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Nigel started out as a.

Sales 24
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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

These professionals stand out as some of the best I’ve met in the biz When I worked as an executive or a consultant advising C-suite leaders and business owners, many of them complained about their inability to attract and recruit talent. Lynn has coached me about my career, and I had the pleasure of helping her firm rebuild their website.