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Rewarded vs. Unrewarded Complexity in Organizations

Kates Kesler

Conversely, when organization models are made “simple” for leaders to manage internally, the customer is often left to navigate the supplier’s inner workings or to interact with multiple sales representatives across different product divisions. The complexity is pushed out to the customer.

Apparel 50
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BTS Group Interviews and Culture

Management Consulted

BTS Group specializes in digital technology, leadership development, sales training, and assessments. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Marketing & Sales. BTS GROUP KEY STATS. BTS Group Website: www.bts.com.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

It’s still too early to tell whether this targeted initiative will translate into increased sales. Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. CVS Pharmacy, the retail pharmacy of CVS Health, offers another example.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.

Retail 50
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How One Clothing Company Blends AI and Human Expertise

Harvard Business

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. Some extremely successful companies have made great use of recommendation engines to boost sales or improve customer satisfaction. This is where the work interface comes into effect.

Company 28
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The Benefits of Hiring Your Best Customers

Harvard Business

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

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