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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

Recognizing that its long history of making French yogurt could be turned into a market advantage, it embraced a traditional French method in which yogurt is cultured and sold in small individual glass pots. It’s still too early to tell whether this targeted initiative will translate into increased sales. Under Armour, Inc.

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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. BTS Group specializes in digital technology, leadership development, sales training, and assessments. BTS Group specializes in digital technology, leadership development, sales training, and assessments. Marketing & Sales. BTS GROUP CULTURE. BTS GROUP KEY STATS. Industries.

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The Benefits of Hiring Your Best Customers

Harvard Business

That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. If there are superconsumers in your midst, and if they’re encouraged to speak their minds, they will inject your culture with extra doses of energy, empathy, and creativity. Sales & Marketing Adapted from.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies. 4: Build Capabilities for the Future.

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