Harvard Business

NOVEMBER 22, 2017

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?

Strategy 28

Strategy Strategy Strategy& Company 28

Harvard Business

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. But his framework also offers a model for rethinking the traditional four P’s of marketing: product , price , place , and promotion. Topic Images Inc./Getty Getty Images.

Marketing 43

Marketing Apparel Retail Company 43

Harvard Business

JUNE 7, 2016

Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. For the most part, consumers control what happens to a product. Another apparel company, Patagonia , a high-end outdoor clothier, follows the same credo.

Company 28

Company Apparel Retail Metrics 28

Kates Kesler

DECEMBER 16, 2013

Very large multi-national product companies need to find creative ways to enjoy the benefits of scale while remaining agile. In foods, beverages, health, beauty, and apparel local variations really do matter. Global brands (and aspiring global brands) often represent only a portion of the company’s growth potential.

Agile 50

Agile Analysis Apparel Resources 50

Harvard Business

AUGUST 29, 2016

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline.

Retail 43

Retail Apparel Financial ROI 43

Harvard Business

DECEMBER 20, 2016

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. With superconsumers, this is actually straightforward.

Energy 28

Energy Airlines Culture Retail 28

Harvard Business

FEBRUARY 13, 2017

Discovery-driven planning offers a lower-risk way to move a product forward in the face of “what is unknown, uncertain, and not yet obvious to the competition” so that firms can “learn as much as possible as cheaply as possible” while pursuing new ventures. “One out of every six garments sold in the U.S.

Benchmarking 29

Benchmarking Methodologies Apparel Company 29