How Consumer Brands Can Connect with Customers in a Changing Retail Landscape
Harvard Business
AUGUST 4, 2017
Meanwhile, Subaru extends well-matched offerings at the right time in the consumer life cycle, from prepurchase targeting to end-of-lease management and loyalty incentives to repurchase. Retailer relationships can impose varying levels of constraint in D2C selling — less for apparel, perhaps, and more for CPG.
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