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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Think about apparel products: in many countries, stores are still the primary place to buy clothes whereas in China, physical stores are in decline in favour of e-commerce. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). Psychographic segmentation.

Apparel 103
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Job Hub: TOMS Jobs and Culture

Management Consulted

Whether someone is out shopping for apparel or looking to better our world, TOMS gives an opportunity for both. Interview Tips & Tricks. Prepare for interviews. Today we highlight tremendous business analyst and post-consulting leadership jobs at TOMS. Check out some of the other firms that we have profiled below.

Culture 100
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Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

Consulting-style case interviews are highly effective, and the same format is being adopted more and more widely. The major consultancies have converged on a largely identical interview style, precisely because it excels in picking out the most genuinely capable candidates from the huge pools of applications received. Key Differences.

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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?

MishTalk

Bhatia, head of the enterprise business at television maker Videocon Industries, said in an August 21 interview. Indian shoppers are not only cutting back on big-ticket purchases such as refrigerators, TVs or expensive branded apparel but even staples including soaps, ketchup and cosmetics.

Apparel 76
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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. BTS GROUP INTERVIEWS. There is quite a bit of variety in the interview process for a consulting position at BTS; the process can take anywhere from two days to over three months. Round two is with a Manager, and is a standard case interview. Marketing & Sales. Manufacturing.

Groups 100
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The Five Pillars of Marketing Success

The Fearless Marketer

Two examples: For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

Marketing 110
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When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business

“In general, if you are in an uncertain world, make it simple,” Gigerenzer said when I interviewed him earlier this year. What they found surprised them. Along those lines, Gigerenzer has been working with the Bank of England to come up with simpler rules for forecasting and regulating financial markets.

Retail 28