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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103
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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?

MishTalk

Bhatia, head of the enterprise business at television maker Videocon Industries, said in an August 21 interview. Indian shoppers are not only cutting back on big-ticket purchases such as refrigerators, TVs or expensive branded apparel but even staples including soaps, ketchup and cosmetics.

Apparel 76
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Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

Consulting-style case interviews are highly effective, and the same format is being adopted more and more widely. The major consultancies have converged on a largely identical interview style, precisely because it excels in picking out the most genuinely capable candidates from the huge pools of applications received. Key Differences.

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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. Marketing & Sales. BTS GROUP INTERVIEWS. There is quite a bit of variety in the interview process for a consulting position at BTS; the process can take anywhere from two days to over three months. Round two is with a Manager, and is a standard case interview. Digital Services.

Groups 100
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When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.” What they found surprised them.

Retail 28
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How to Strengthen Your Reputation as an Employer

Harvard Business

Take outdoor apparel retailer Patagonia. They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. Few employees had been to regional offices or even interacted with colleagues in other markets. Let Your People Do the Talking.