Deep Dive into Customer Segmentation (Part 1 of 2)
Tom Spencer
JUNE 6, 2020
Think about apparel products: in many countries, stores are still the primary place to buy clothes whereas in China, physical stores are in decline in favour of e-commerce. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). Psychographic segmentation.
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