Agile Marketing Metrics Software 
Johanna Rothman
MARCH 13, 2024
Every day, I hear more stories of agile coaches or Scrum Masters losing their jobs. Several reasons: No manager cares about “agile” even if they care about agility. So, selling “agile” into the organization doesn’t create any traction for change. You might not like these ideas.
Johanna Rothman
DECEMBER 6, 2023
See Why Shared Services “Teams” Don’t Work with Agility and Unearthing Your Project's Delays.) Ignorance of the flow metrics. Inventory might have value for physical products, but it rarely does for software products. In software, we want less WIP (Work in Progress), which is a form of inventory.
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Epicflow
JANUARY 30, 2024
Forecasting and decision-making Thanks to predictive analytics, PM tools analyze historical data along with current project metrics to predict how the project environment will change. Soft skills In the era of increased automation of “technical” tasks, leveraging PM software and AI, a project manager’s soft skills gain particular importance.
Strategic Planning and Management Insights
MARCH 6, 2023
For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.
Harvard Business
JUNE 13, 2018
But, what about the application of AI and ML to agile development, testing and even portfolio management? For nearly two decades, many companies have utilized the principles within the Agile Manifesto to deliver faster time-to-market than traditional, or linear development models. Focus on Outcomes, not Metrics.
Harvard Business
JUNE 19, 2017
If software has eaten the world, then agile has eaten the software world. And there is no shortage of information and advice on how agile should be implemented in your tech organization. For example, a Google search for “agile software development” returns over 14 million results. Related Video.
Harvard Business
MAY 24, 2016
Many large and successful manufacturing companies are feeling the threat from software and online competitors, both big companies like Google or Amazon as well as startups allying with longstanding manufacturing competitors. Deere’s marketing group has found such check-ins vital to staying competitive in its industry.
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