Agile B2B Management Productivity 
Harvard Business
DECEMBER 13, 2017
Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images.
Harvard Business
SEPTEMBER 19, 2016
One day in December 2014, Sergey, the Russia general manager for a multinational consumer goods company, was up early in the morning, watching the ruble’s value slide by the minute. For instance, one of our B2B clients raised prices by 15-20% following a currency depreciation. There was no good solution.
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Harvard Business
NOVEMBER 23, 2018
They pursued a variety of tactics before the recession that were designed to fortify the firm when the downturn hit – moves both within sales and beyond like adding a low-cost channel to serve small accounts or simplifying the product assortment. Automate account management. billion vs. $1.2
Harvard Business
NOVEMBER 27, 2018
In our surveys, more than 66% of CEOs said they expect their companies to change their business model in the next three years, with 62% reporting they have management initiatives or transformation programs underway to make their business more digital. Without that clarity, returns from digital initiatives suffer.
Harvard Business
MARCH 22, 2017
Marketers need to master data analytics, customer experience, and product design. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. This gives marketing an opportunity to measure and manage itself in new ways. The results?
Harvard Business
MAY 22, 2018
For most companies, both M&A and organic growth are managed like rocket launches. Once launched, the opportunity is micro-managed to ensure that everything goes according to plan. What makes this a quest is that there is likely no product currently on the market or no existing demand from consumers.
Harvard Business
MAY 18, 2018
These companies are facing wholesale change—from defining how technology reinvents entire functions to how the organization manages new workforce models to how to unlock value with cross-industry ecosystems. How B2B Companies Can Grow with Ecosystem Orchestration. An empowered consumer has changed the growth game.
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