Consulting Success

What Is An Entrepreneurial Consultant? (Examples & Stories)

Consulting Success

What is an entrepreneurial consultant? An entrepreneurial consultant is a business owner who provides expert advice in a particular field or industry.

How To Replace Yourself & Scale Your Consulting Business With Sarah McVanel: Podcast #238

Consulting Success

Do you want to scale your consulting business? Michael Zipursky welcomes Sarah McVanel, the President and founder of Greatness Magnified. Sarah shares that before you scale, you first need to discover if doing so will bring you joy. If you figure it will start by growing your team.

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How To Write Your Consulting Firm Mission Statement (& Why It’s Important)

Consulting Success

What’s your consulting firm’s mission statement? Mission statements for consulting businesses are notoriously difficult to write. In a few sentences, you must summarize why your business exists and the changes you want to make in the world.

Growing From Independent Consultant To Founder/CEO With Babita Devi: Podcast #236

Consulting Success

What’s an important factor when growing from independent consultant to founder? Michael Zipursky welcomes Babita Devi, the Managing Director at bStrategic. Babita shares that building strong relationships is key. She never had to market her business because word of mouth was enough.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How To Build A Superstar Consulting Brand With Damon Holowchak: Podcast #239

Consulting Success

If everything’s been done and everybody’s doing everything right, how can you stand out and build a superstar consulting brand? Michael Zipursky welcomes Damon Holowchak, the CEO of Super Collider Consulting Inc. The key is to identify what you stand for. Why do you do what you do?

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4 Advantages Of Using External Consultants Over Internal Employees

Consulting Success

What are the advantages of using external consultants? Perhaps you’re a consultant and you’d like to communicate why a potential client should hire you over an employee. Or maybe you’re a company that’s torn between hiring a consultant or an employee for a project.

How Consultants Can Use Failure To Futureproof Their Business With Colin Hunter: Podcast #225

Consulting Success

No one knows what the future brings. If uncertainty is a fact of life and business, then you should be ready to futureproof your business. Michael Zipursky discusses getting ready for the future with the CEO and founder of Potential Squared, Colin Hunter.

Consultant vs Freelancer: Key Differences (& How To Evolve From Freelancer To Consultant)

Consulting Success

What’s the difference between a consultant vs freelancer? In Consultant Vs Contractor: What’s the Difference, we outlined the difference between a consultant and a contractor. However, a freelancer is different from a contractor. A freelancer typically works with more than one client.

How Consultants Can Win More Request For Proposals (RFPs) With Lisa Rehurek: Podcast #224

Consulting Success

For complex projects that require subcontracting, a Request for Proposal is a great way to winnow out what companies to partner up with. An RFP, however, isn’t just a simple document that you send off and forget about.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

6 Simple Steps To Hiring An Administrative Assistant (For Consultants)

Consulting Success

Hiring an administrative assistant is one of the best moves you can make for your consulting business. Many years ago (almost 23 years ago to be exact!) when I started my first consulting business, I was convinced I could do everything myself. Client calls. Invoicing. Scheduling meetings. Writing.

How Consultants Can Create & Implement Winning Business Strategies With Christian Stadler: Podcast #214

Consulting Success

The only way to prevail as a small consulting firm is to do something different. In this episode, Christian Stadler talks with host Michael Zipursky about the winning business strategies you can use to grow, adapt, and beat your competition.

The Mindset Of Successful Consulting Leaders With Michelle Ray: Podcast #216

Consulting Success

What is the mindset of successful consulting leaders? The key is to understand the reality in front of you. Michael Zipursky’s guest in this episode is Michelle Ray, the CEO and Founder of Lead Yourself First Enterprises.

Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Consulting Success

Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones.

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

How To Build A Sustainable Consulting Business With Kate Gaertner: Podcast #218

Consulting Success

How do you build a sustainable consulting business? One effective way is to keep your carbon footprint low. Michael Zipursky’s guest in this episode is Kate Gaertner, the Founder and CEO of TripleWin Advisory. Kate talks with Michael about how the pandemic changed how the consulting business works.

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Consulting While Working Full Time: 2 Proven Strategies To Start Consulting

Consulting Success

Do you want to start consulting while working full time? There are many reasons why you might consider starting a consulting “side hustle” before going all in. Consulting is a low-risk, high-reward business. You don’t need any capital to get started.

Pulling the Right Levers for Rapid Consulting Revenue Growth with Felix Velarde: Podcast #215

Consulting Success

Growing the revenue of your consulting business is not an easy task. There are many ways to do this whether it be marketing yourself better or having a clear proposition. Launch your consulting business by pulling the right levers with your host Michael Zipursky and his guest Felix Velarde.

Timeless Marketing Principles For Consultants (Get More Long-Term Clients) with Larry Robertson: Podcast #213

Consulting Success

Everyone will benefit from having long-term clients who will always return to you and even refer others to work with you. But garnering such individuals is not so easy to accomplish.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

How To Start A Consulting Business In 2021 (6 Steps)

Consulting Success

This is the ultimate guide on how to start a consulting business in 2021. By the end of this guide, you’ll know how to turn your skills and expertise into a profitable and successful consulting business. Let’s dive right in.

How to Design a Consulting Business You and Your Clients Love with Jonathan Fields: Podcast #212

Consulting Success

While business success and happiness seem exclusive, it is possible to design a successful consulting business that you and your clients will be happy about.

7 Consulting Marketplaces For Finding New Clients

Consulting Success

Can consultants use consulting marketplaces to find new clients and opportunities? Ever since the start of the pandemic, an increasing number of B2B buyers have shifted online to find, hire, and work with external consultants.

How to Build Marketing & Sales Skills as a Technical Consultant with Heather Couture: Podcast #211

Consulting Success

If you are learning something beneficial for you, stick with it. If you have zero experience in sales and marketing while running a business, take time to learn it. Heather Couture is the owner and machine learning consultant of Pixel Scientia Labs, and she learned how to sell.

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The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

4 Steps To Increase Your Consulting Fees (Guaranteed)

Consulting Success

How much money are you leaving on the table? If you’re like most entrepreneurial consultants, you’re leaving tens of thousands, hundreds of thousands — or even millions of dollars — on the table over the span of your career. Because you lack an effective pricing strategy.

Relationship-Building Mastery for Consultants with Martin Stadelmeyer: Podcast #210

Consulting Success

Relationship-building is a fundamental aspect of running a business. So how does one go about it? In this episode, joining Michael Zipursky is Martin Stadelmeyer of AMBE Engineering, LLC.

Choosing Consulting Projects That Give You Energy with Cy Wakeman: Podcast #190

Consulting Success

Look at your calendar and cross out the things that you don’t enjoy doing. You could do ten other things that you enjoy over one thing that you hate. It’s all about choosing the energy.

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The 5-Part Entrepreneurial Consulting Business Plan

Consulting Success

If you want to start a consulting business, then you need to write your consulting business plan. Or do you? I’ve watched countless starry-eyed entrepreneurs “start” their business with a 50-100 page business plan.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

8 Metrics For Consulting Businesses: What To Track (And Why)

Consulting Success

What metrics for consulting businesses should you track if you want to grow? You’ve heard it before: what gets measured gets managed. But if you don’t even know what to measure, how are you supposed to manage (or improve) it?

The Science of Building Trust with Clients for Consultants with Sandra Sucher: Podcast #207

Consulting Success

Trust is the foundation of any relationship. This is exceptionally true when it comes to business. You need to establish trust within your team, clients, and customers to grow. So how do you build that trust?

Corporate to Consultant: How Managers & Executives Transition to Consulting with Tom Tonkin: Podcast #209

Consulting Success

Stories of executives who transition to consulting are not that uncommon. But how does one successfully venture out of corporate? Joining Michael Zipursky is Tom Tonkin.

Models & Data To Grow Your Consulting Business With Stéphane Hamel: Podcast #233

Consulting Success

Data analysis and models are very important to understand your business better. When you have a clear mastery and vision of it, you will be better in marketing, resulting in more customers and bigger revenue.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Consulting Report Template (For Any Type Of Consultant)

Consulting Success

Have one of your clients requested you send them a report on a project you’re working on? Both writing and reporting are essential to being a consultant. Reports help your client understand the work you’re doing and the effect it is having on their organization.

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How To Sell Consulting Services (Like Lemonade)

Consulting Success

Wondering how to sell consulting services? Last Friday evening, I got a call from one of our neighbors inviting my daughter to join them to sell lemonade. My daughters are six years old and three years old, and they were thrilled to get this invitation.

From Getting Fired To Starting An Executive Coaching & Consulting Business With Jeff Mask: Podcast #235

Consulting Success

CEOs have the greatest impact on the business than anybody. This is why they need to be coached and consulted so that they can grow into something bigger. These CEOs need to build leaders within their companies for a brighter future. Stop being selfish, and start being selfless.

Evidence-Based Coaching: Creating Systems To Exceed Your Goals With Anne Sugar: Podcast #172

Consulting Success

Leaving a corporate job and taking the leap of faith to be on your own can be both scary and exciting.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.