Foundations of Successful Brand Strategy
Wakeman Consulting Group: Dave's Blog
JANUARY 16, 2023
I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s this page. Bookmark this spot!
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