Remove 2016 Remove Productivity Remove Resources Remove ROI
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Calculating the ROI of Customer Engagement

Harvard Business

A more sophisticated understanding of engagement allows community managers to effectively influence and change it, and even to calculate an ROI for engagement. In 2016, the average community is achieving estimated engagement rates of 50% lurkers, 23% contributors, and 27% creators, according to our 2016 State of Community Management research.

ROI 28
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From meeting-heavy to essential meetings only

Asamby Consulting

Reform your team’s meeting habits to boost productivity and business impact as a CEO (a post-pandemic approach). Too many meetings will slowly weaken productivity by splintering everyone's work into small chunks and reducing their time for deep work. And with less productivity comes less impact and/or innovation.

Meeting 52
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What Creativity in Marketing Looks Like Today

Harvard Business

Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. That takes time and resources – and it also requires bringing creative thinking to unfamiliar problems. These members are 2.6

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The Scale of the Climate Catastrophe Will Depend on What Businesses Do Over the Next Decade

Harvard Business

This includes investing in more efficient lighting and HVAC systems; using new software and AI to make buildings and operations more efficient; improving fleet logistics and introducing greener vehicles; and reducing packaging and product weight. It has the tools, resources, and the responsibility to help make this rapid transition happen.

Energy 37
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Putting Humans at the Center of Health Care Innovation

Harvard Business

In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals. Leadership and teams find it hard to come together to scope and resource projects appropriately as well as put projects on the shelf (or kill them) when needed. Identifying and supporting pathways to implementation.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.”

Retail 29
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How Ford Is Thinking About the Future

Harvard Business

To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. While this seemed like a small bet for a $165 billion company built on the mass production of vehicles, the deal was scouted, in part, by Jim Hackett, then head of Ford Smart Mobility who has since been elevated to CEO.