Remove tag digital media
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Consultant Marketing Automagiced

Jerry Fletcher

A hash tag (which started on Twitter) linked to a keyword makes the item you’ve tagged more visible on social media. That list, which includes suspects, prospects and customers, is becoming the basis of valuation for companies that operate digitally. . And those that understand how it searches are always dropping clues.

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Building the New “Mega Segments”: Which Content Providers Will Play to Win? - SPONSOR CONTENT FROM COGNIZANT

Harvard Business

Information, media, and entertainment (IME) providers now face a new wave of challenges brought about by digital technologies and business models. How will this reshape the media landscape? By now, most IME companies have invested to some degree in digital content ecosystems. Tomorrow’s IME Landscape.

Media 29
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Blockchain for Supply Chain – Insights from Berlin

Tom Spencer

I head partnerships for ScanTrust , it’s a digital supply chain startup. We have invented the world’s first digitally secure QR code that allows you to take any type of product and place an almost impossible to copy and unique ScanTrust code that helps you track the product. Cool, that makes sense.

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A Tool to Map Your Next Digital Initiative

Harvard Business

Given all the attention that “digital” is getting at the moment, you would be forgiven for thinking that it is somehow new. In fact, the relentless drive to embrace digital technologies has been ongoing for many decades. Consequently, it is useful to think about investments in digital as essentially investments in change.

Tools 28
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8 Ways Brands Can Fight Counterfeits in China

Harvard Business

They sell counterfeits on e-commerce and social media platforms that do not check whether vendors and merchandise are kosher or (if they do) can be fooled by falsified documents. The code or tag is a digital product ID that is scanned every time the product changes hands so the consumer can trace its origin and history.

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Why Are We Still Classifying Companies by Industry?

Harvard Business

Over the past five years, Apple and Google have made significant moves in the automotive, healthcare, media, and smart home markets, among many others. They have expanded far beyond the “Information Technology” tag attached to them by GICS. Industry walls are disintegrating at a rapid pace.

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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

She put the list together on her own (no parental mandate) because her Spring break plans were canceled and social media just was getting old (there is hope for the world.). Google Tag Manager: I stumbled across Loves Data on YouTube. I recommend both. Check it out and perhaps add it to your list. More good stuff.

Journal 72