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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. I’ve put together 8 key lessons that will help you do a better job researching your market so you can make more sales. There’s no order.

Sports 52
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??? Happy New Year: Predictions, Takeaways, and Thank you!

Wakeman Consulting Group: Dave's Blog

This matters because ticket sales, merchandise, etc. We will continue to see an overreliance on pricing gimmicks: The struggles to sell tickets in sports, theatres, and other venues have led to a doubling down on “get-in pricing”, discounts, and overreliance on dynamic pricing. Competition is a good thing…yeah. You will get branding.

Sports 59
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OC&C Strategy Consultants Interview and Culture

Management Consulted

This firm was birthed out of the frustration they both felt with their employer, who they believed devoted too much time to operational issues while neglecting strategic analysis. Depending on the size of the footprint in their region, the amount of managing partners directly correlate to the sales. Operational Strategy.

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There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business

These efforts have enabled operational efficiencies, cost reductions, and greater agility, preparing companies for the next phase of digital transformation: driving growth. At Dick’s Sporting Goods, Lauren Hobart was promoted from CMO to President, while at KFC, CMO Kevin Hochman became President and Chief Concept Officer.

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FTI Consulting Interviews and Culture

Management Consulted

The FTI Technology practice played a substantial role in the Major League Baseball steroids investigation that both news and sports casters covered religiously. However, US-based clients still account for the vast majority (around 75%) of sales. An inconsistent culture could also mean a lack of transparency in operations or management.

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OPERA America’s Survey Shows an Industry in Freefall…

Wakeman Consulting Group: Dave's Blog

My ambition is to do one of these a month as a way to replace a little bit of the traveling I might have done in the past. Sports are likely to be even more expensive. Enhanced marketing and sales: I don’t find most of the marketing that goes on effective and most of the sales processes are outdated. To the Tickets!

Survey 52
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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Alan Kurtz, MMC’s chief operating officer, was standing off to the side, and she moved to join him, but a racer intercepted her. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. “Do you work for Mendoza?” ” he asked, sounding annoyed.